The Endurable Alex Tilley is the
authorized biography of the man
beneath the world-famous hat.

Alex Tilley is a Canadian business icon whose self-proclaimed “persnicketiness” for quality earned him a devout following. A quirky and complex personality, Alex founded Tilley Endurables, provider of top-quality travel and outdoor clothing. He became internationally famous for the crown of his creations: a Canadian-made cotton hat sold with a lifetime guarantee. THE ENDURABLE ALEX TILLEY is the story of one man’s headstrong pursuit of excellence.

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Tilley Hat to the rescue: turtle edition!
Tilley Hat to the rescue: turtle edition!

Tilley Hat to the rescue!

As the word is getting out about the book, I am starting to get people sending me some pretty darn interesting things! Loved this photo from A.M. Todkill who explains:

"A Think Turtle Conservation Initiative volunteer was surprised by Midland Painted Turtle hatchlings emerging sooner than expected from a protected nest on her property in the Bancroft area. How to get them quickly out of the baking sun and to the nearest suitable body of water? The means immediately at hand – or head – was her trusty Tilley hat."

Cover model
Cover model

Photo by Hilary Clark Cole, Alex’s wife.

Tilley Hats supplied to Canadian troops during the Gulf War
Tilley Hats supplied to Canadian troops during the Gulf War
Book “blurbs”
Book “blurbs”

So happy to have received four “book blurbs.” What is a book “blurb” and is that a real word?

Is it a book?
Is it a book?

How do you know you have an interesting topic and enough content to write a book?
Even Alex didn’t believe his life was interesting enough or had enough content to write anything more than 10 pages long. And he didn’t think any publishers would be interested.